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Studio Basel Branding

Clear identities.
Meaningful experiences.

Brand identity systems, wayfinding, space branding and graphic production. We connect visual identity with the way people navigate and experience places.

Jellyfish screen-art concept visualized in an airport baggage-claim environment.
Texas Airport Screen Design / Screen-art conceptView project
IdentityBrand identity systems
NavigationWayfinding
EnvironmentSpace branding
ApplicationGraphic production

A focused practice. A wider perspective.

Studio Basel Branding.
From purpose to presence.

Studio Basel Branding creates connected visual systems for businesses, institutions and places. Our work spans brand identity systems, wayfinding, space branding and graphic production.

Our multidisciplinary perspective connects what a brand says, how it looks and the way people experience it, across digital and physical settings.

Meet the founder

From identity to experience

A connected system.
Across every touchpoint.

Brand identity systems

Logo systems, typography, color, visual language and brand guidelines, developed as a coherent system for consistent use.

Wayfinding

Signage, information hierarchy, directional graphics and environmental cues that help people understand and navigate a place.

Space branding

Environmental graphics, branded interiors and digital surfaces that bring identity into the physical experience of a space.

Graphic production

Production-ready artwork for print, signage, packaging, publications and digital displays, with clear specifications for consistent application.

The same visual system can extend into websites, presentations and brand communications, connecting digital and physical touchpoints.

Selected work

Distinct identities.
A growing body of work.

A selection of brand identities, design studies and connected experiences. The collection will continue to grow as more projects are added.

Texas Airport Screen Design / Project story

Texas Airport Screen Design

Art in motion.
A sense of arrival.

Dallas Fort Worth International Airport / Screen-art concept

Panoramic digital-art concepts for the Terminal C baggage-claim screens at Dallas Fort Worth International Airport. The studies bring motion, landscape and visual storytelling into the airport arrival experience.

The jellyfish study explores luminous forms across a continuous digital surface. The wider concept series considers an American bald eagle, Texas landscapes and modular building-block forms as subjects for screen-based storytelling.

Screen-art concepts: Basel Almisshal / Studio Basel. Presented as concept visualizations, not an installed project. The airport setting is shown for context; the credit is for screen-art concepts, not terminal architecture.

Jellyfish screen-art concept visualized in an airport baggage-claim environment.
Jellyfish screen-art concept by Basel Almisshal / Studio Basel, visualized in an airport setting.
Londono Builders / Project story

01 / Londono Builders

Make the quality of the work visible.

Orlando area, Florida / Brand strategy · Media · Website design

A luxury residential builder needed a coherent presentation of its architecture, craftsmanship and personal approach. Brand strategy and development connect the business story with architectural photography, videography, visualization and website design.

The digital presentation gives the homes room to speak, with a clear path from exploring the work to starting a conversation. A coherent identity, imagery and website bring the builder’s story together.

Residential architecture shown on the Londono Builders website.
Residential project featured in Londono Builders’ digital presentation.
AstraQua / Project story

02 / AstraQua

Precision with a sense of possibility.

AI & autonomous systems / Visual identity · Concept applications

The AstraQua identity exploration balances technical clarity with movement and discovery. A detached apex, open center and winged lower form create a compact geometric A, paired with a mixed-case wordmark.

A restrained white, deep-navy and black palette carries the identity across technical imagery. Application studies explore equipment, publishing and team apparel.

Application imagery is conceptual. AI-generated application studies are illustrative, not photographs of manufactured products or evidence of deployment, endorsement or institutional affiliation.

AstraQua aerospace identity concept with spacecraft and Earth.
AstraQua aerospace identity concept.
La Mer / Project story

03 / La Mer

One identity, from menu to space.

Muscat, Oman / Brand identity · Space branding · Photography

At Bait Al Reem, an outdated franchise café became a bright, coastal restaurant identity. The ornate La Mer crest, blues and sunny yellows connect menus, patterns, signage and the dining environment.

The documented project brings together identity, menu design, interiors, environmental graphics, food styling and photography. Original project photography and design visualizations remain distinct.

Project credit: Rissala Design / Studio Basel.

Rótulo ornamental del restaurante La Mer sobre una pared azul; fotografía original del proyecto.
Rótulo físico del restaurante La Mer. Fotografía original del proyecto.
Cartier / Project story

Cartier

From gesture to fragrance image.

Fragrance / Animation · Composition · Outdoor advertising concept

A visual sequence connects form, lettering and color with a fragrance image. The studies develop from sketch and gesture into a composed product image and a proposed outdoor banner.

The work explores animation and composition alongside an outdoor advertising proposal.

Presented as a design concept, not an adopted campaign.

Cartier fragrance concept sequence, presented as a design study.
Cartier fragrance concept sequence. Design concept, not an adopted campaign.
VIM / Virtual Islamic Museum / Project story

VIM / Virtual Islamic Museum

Cultural heritage.
Contemporary access.

Virtual Islamic Museum / Identity · Visitor access · Immersive concepts

VIM, Virtual Islamic Museum, connects cultural heritage with contemporary access through identity artwork and immersive museum concepts.

High-contrast serif initials, open letterforms and generous white space give the identity an architectural presence. The design studies connect a clear museum signature with ideas for visitor access, publications and immersive galleries.

The museum applications are design concepts, not installed exhibitions.

Virtual Islamic Museum serif identity artwork.
Virtual Islamic Museum identity artwork. Museum applications are concepts, not installations.
Antares / Project story

Antares

A central point.
A field of connections.

Identity & stationery study / Original identity signature

The Antares identity connects a central point with movement, stars and space. Its inspiration comes from seven circuits around the Kaaba in Mecca, with the Kaaba as the center.

The original identity signature is presented in a visualization with a gold-embossed effect.

Client: Confidential.

Antares identity visualization with a gold-embossed effect.
Antares identity visualization with a gold-embossed effect. Client: Confidential.
Sa Pizzedda / Project story

Sa Pizzedda

The fold, made unmistakable.

Brand identity · Packaging · Signage concepts

A red-and-black identity connects Sa Pizzedda’s folded product with a clear visual signature. The design studies carry the mark across packaging, storefront signage and everyday applications.

The packaging sleeve and product-to-place sheet show how one graphic language can move from the hand-held experience to the surrounding space.

Independent competition proposal and concept mockups. Presented as a design study, not an adopted identity or an award claim.

Sa Pizzedda storefront lightbox concept with the red-and-black identity.
Sa Pizzedda storefront lightbox concept, not an installed shop.
MilestoneIQ / MIQ / Project story

MilestoneIQ / MIQ

Interlocking form.
Clear direction.

Project controls & risk advisory / Visual identity · Application studies

The MilestoneIQ identity combines interlocking forms with a blue-and-green palette. The symbol and wordmark establish a clear visual signature for a project controls and risk advisory firm.

The identity study sets out the core logo and website visual alignment. The new application mockup explores how the identity carries onto a hardhat and polo.

The apparel and hardhat image is a concept mockup, not a photograph of an identified employee or a documented project site.

MilestoneIQ identity concept mockup on a white hardhat and polo in an atrium.
New MilestoneIQ apparel and hardhat concept mockup.

A clear working process

Understand. Define. Design. Apply.

01 / Understand

Clarify the audience, business goals, existing material and the decisions the identity needs to support.

02 / Develop

Establish a strategic direction, explore the visual language and refine the system through review.

03 / Put it to work

Apply the identity to the agreed digital and physical touchpoints, with usable assets and practical guidance.

For founders & emerging businesses

Start with
a strong foundation.

Focused support for positioning, identity and the essentials of a clear launch. Startup branding is part of this practice, with a scope shaped around your business stage and priorities.

Explore startup branding

Working with us

A clear direction,
before the design begins.

Can we commission a focused part of the work?

Yes. The scope can focus on positioning, a visual identity, a website, launch communications or selected brand touchpoints. We agree the deliverables around your current priorities.

Do you work with existing brands as well as startups?

Both. We can develop a new identity or help an existing business bring greater clarity and consistency to its communication and experience.

What should we share to begin?

Tell us about your business, audience, current stage, timeline and the support you need. Existing materials and a brief are helpful, but an early idea is enough to start a conversation. Deliverables, timing and fees are agreed for each project.

Work directly with Studio Basel Branding

What are you
building next?

Tell us what your business stands for, who it needs to reach and where you want to take it. Branding inquiries are handled directly by Studio Basel.

  • Your business & audience
  • Your project stage
  • The support you need
  • Your timing
Branding project
Discuss a related project